We went to sleep one day, and we woke up with a front facing camera, social media, and the most depressed, anxious, and hopeless youth generation of all time.

As Jonathan Haidt declares in his NYT Best Seller 'Anxious Generation' "social media isn't correlated with the youth mental health crises, it's causing it."

If we do nothing, it will only get worse, as the predatory algorithms optimize to exploit, hook and manipulate our youth more efficiently each day.

We built UP because we think we should collectively do something about this. We're paranoid for our kids & grandkids, and we believe that social media can be reimagined for social good.